Rose (Gulab) ittar's aroma wards off depressions and brings vibrancy to the user. This ittar is widely used in puja of Lord Ganesha. It also ignites a desire for romance and love. People unable to come to terms with loss of a loved one may carry sadness in their heart for years. When the body (heart or mind) are out of balance, we become more vulnerable to illness. Gulab attar may help gently dissolve blockages and feelings of disappointment and pain.